Purplle Beauty Gen-AI Product Ads
Direction • Generative AI • Product Ads
Designed for digital commerce and social-first campaigns.
Building product visuals that feel premium before customers even click "Add to Cart.". From maintaining accurate packaging details to designing cinematic motion and refined typography
(Research)
Each product was studied to preserve its shape, branding, colors, and packaging details while identifying visual directions that complemented its purpose and positioning.
(Execution)
Using AI-assisted image and video generation, static product references were transformed into motion-led advertisements, followed by editing, typography, transitions, and sound design to create polished commercial assets.
PROJECT DETAILS
Deliverables
Product Films
Format
1:1 Square
